The biggest goal for anyone interested in their trade is to reach the largest number of customers and achieve the largest percentage of sales of their products. And because one of Jumia’s most important goals is to help all of its selling partners reach this goal, now it provides you with a special service “paid advertising”, which ensures that you reach the largest possible number of customers who are interested in your products, which thus contributes a very big role to increasing your sales significantly. The “Sponsored Products” service helps your products appear on the first pages with the appearance of a “Featured Product” or “Sponsored Ad” icon on your product to show your products as soon as the customer searches for a specific product or category, and thus a larger number of customers will reach your products faster and know their details and thus buy them.